BizSphere: @malarchuck Thanks for the RT :-) 2010-03-11T19:34:16+00:00
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BizSphere Consulting supports the introduction of BizSphere Sales Enablement and the related knowledge management processes in sales and marketing. Innovative technology on its own is not sufficient - it is important to tailor a sales enablement solution directly to the needs of a company.
We conduct the analysis of your existing information production and consumption practices in your organization. The result of this analysis, a multidimensional information architecture is set up and on the one hand relates to the sales situation of your sellers, and on the other hand is familiar to your marketing professionals. Once it is built, content governance rules and single sourcing strategies based on your existing business process and the information architecture are integrated into the application. Finally, the actual integration into the existing IT landscape of a company is prepared.
Sales assets are usually organized in author-centric structures. Consequently, sales portals, intranet sites and other information repositories are structured in arbitrary ways: hard to search and difficult to navigate.
BizSphere Information Architecture Consulting supports the process of creating multidimensional, sales-centric access and navigation patterns, which are made available via the BizSphere Sales Web front end. Content can be organized the way sellers need it to lead successful conversations with their customers.
Content creation processes are commonly defined in a corporate team by providing guidelines and templates. But since content creation is executed by different marketing and communications teams across the company, maintaining high content quality and consistency is a great challenge.
BizSphere Content Governance Consulting helps you to analyse your existing content governance processes and to set up a sustainable content governance framework across the marketing and communications departments. This framework together with BizSphere Content Governance tools ensure a sustainably high level of quality, relevancy and consistency of your sales support information.
The creation of a sales presentation, for example, requires content from many different sources across the enterprise. Corporate communications provides the company profile, and the product management teams contribute product descriptions and positioning material while the competitive intelligence team can add latest key differentiators against the competition. By the time a seller has pulled all this content together, it is likely that some of it is already outdated or has been modified during the copy and paste process.
The BizSphere Content Nugget technology based on single sourcing methods allow marketing and communications employees to create reusable content elements just a single time. BizSphere consultants help enterprises to define reusable Content Nuggets according to the specific needs. For sellers, this means:
In many enterprises, relevant content is distributed across a large variety of IT systems. A seller, for instance, often spends a lot of time to find the content he needs to successfully close the next deal. Automatically consolidating content from different source systems, however, can become fairly expensive and often is not very effective.
BizSphere Application Integration Consulting focuses on a lightweight and web services-based integration of content from source systems like customer reference databases, product catalogues or external news feeds into the BizSphere Sales Web. Information from transactional systems like CRM can also be integrated.
Creating new content and information structures requires effort and relevant subject-matter expertise from your marketing teams that might currently not be available. However, it is often even more difficult to maintain the level of content quality once it has been reached.
BizSphere Content Services help you to maintain an accurate, relevant and up-to-date knowledge base. To marketing, a regular review of the information architecture as well as the fulfillment of content targets is offered as well as help with the actual creation of reuseable content written in BizSphere Content Nuggets.
